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You cannot change methods without changing the message—they’re inseparable. The media through which we acquire information are not neutral. The East and the West began thinking in ways that mirror their respective alphabets. The tools we use to think shape the way we think. Under the force of the printed word, the gospel message was efficiently compressed into a linear sequential formula. Protestant Christianity is a by-product of a single medium—the printed Bible. Without printing, no one could have challenged the authority of the pope. The technology of writing weakens and even destroys tribal bonds and profoundly amplifies the value of the individual. Written words stimulate and liberate the imagination, while images usually captivate it. Our political discourse is now based on intuition rather than reason. The shift from emphasizing our intellectual beliefs to the ethics of following is a direct consequence of the influence of images. America was born at the height of the print age. Power is derived from information control. This shift marks the first time in the history of the world that parents have limited access to the world of teens and children. Parents have reduced ability to provide oversight, boundaries, or direction to their kids. We move from understanding salvation as a light switch to seeing it as a gradual illuminating.

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